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Membership Pricing Model
A membership is only a subscription above a certain visit frequency. Below it, the same card is a discount on visits that were going to happen anyway. This model shows where your catchment sits and every step of the arithmetic that puts it there.
Your Numbers
Enter your figures and select Price the membership. Nothing is sent anywhere; the arithmetic runs in your browser.
What the Model Assumes
- Break-even membership price is the admission revenue given up, spread monthly: admission price multiplied by annual visits, divided by twelve.
- Secondary spend margin is treated as recovered value, which is why the sustainable price sits below the break-even price whenever members spend in the cafe.
- Members are assumed to visit at the frequency you enter. If your frequency estimate is a hope rather than a measurement, the output is a hope too.
- Fewer than 6 visits a year is treated as below the threshold, where a pack of visits raises more cash than a card does.
